Press & recognition
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Forbes, March 19, 2018
Why Are We Only Now Talking About Facebook And Elections?
By Kalev Leetaru. Quotes her public account of how the 2012 Obama campaign used Facebook's platform.
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U.S. Senate Judiciary Committee, May 16, 2018
Statement for the record, hearing on Facebook, social media privacy, and the use and abuse of data
Cites her public account of the 2012 campaign's Facebook data use as part of the committee's broader review of Facebook's data practices and the Cambridge Analytica matter.
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Ad Age, 2016
Inside the Clinton Campaign's TV Data Strategy
Covers her work, then VP of Political Technology at comScore, building the television-analytics platform that grew out of the Optimizer she developed for the 2012 Obama campaign.
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Ad Age, 2015
Thanks Obama: Hyper-Targeted Political Cable Buys Might Be Pricier in 2016
Quotes her on the television-buying arbitrage her team found in 2012 and how she expected it to evolve in 2016.
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MediaPost, February 23, 2015
Obama "Optimizer" Davidsen Joins Rentrak, Will Oversee Political Tech
Reports her move to Rentrak as VP of Political Technology following her work building the Optimizer for Obama for America.
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Technical.ly, April 22, 2014
Cir.cl: group-focused community classifieds backed by former Google CEO
By Brady Dale. Covers Cir.cl, the startup she co-founded and ran as CEO, and its initial investment from former Google CEO Eric Schmidt.
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Campaigns & Elections, 2013
The Influencers 50: Disruptors
Named to this list for her work leading data integration and media targeting on the 2012 Obama campaign.
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Business Insider, 2013
Named to this list recognizing influential figures in digital politics, for her media analytics work at Obama for America.
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The Washington Post, November 14, 2012
The Influence Industry: Obama campaign took unorthodox approach to ad buying
Covers the Optimizer system she designed to choose the campaign's television ad placements.
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MIT Technology Review, December 18, 2012
Obama's Data Techniques Will Rule Future Elections
Covers her role building the campaign's Narwhal data platform and negotiating the television-viewership data partnership behind its media-buying strategy.